Sponsorship Benefits

In addition to providing support to your community, many tangible and intangible benefits are available to your business or corporation.

Sponsorship Assets / Levels

Sponsorship assets / levels can include:

• Co-Sponsor
• Official Media Sponsor
• Official Product
• Official Sponsor
• Presenting Sponsor
• Title Sponsor of a segment of the event (sub event)

Available Benefits

Depending on the level of sponsorship / partnership, sponsorship benefits may include:

Exclusivity

• Category exclusivity within industry.

Marketing Rights & Promotions

• Branding opportunity: Corporate logo on premiums distributed to event-goers. For example, glow sticks for Independence Day Celebration.
• On-site marketing rights for sampling, coupons and advertising.
• Opportunity to do cross promotion with strategic partners (requires prior approval from City).
• PA announcements / on-stage promotion. Tag slogan included.
• Promotions: Paraphernalia, T-shirts, etc. given out at the main stage (provided by sponsor).

Media & Print Collateral

• Ad space on reverse side of fliers and postcards for coupons and / or promotion.
• Inclusion in available media where applicable to include TV, radio and print.
• Inclusion in event press releases recognizing level of sponsorship.
• Logo inclusion in outdoor media to include bus shelter ads, bus bench ads and Hialeah Transit bus ads.
• Logo inclusion on flyers and posters distributed throughout Hialeah and South Florida to include recreational facilities, City departments and retail outlets.
• Logo inclusion on postcards mailed directly to special events and other program user database.

Signage Rights

• Sponsor may supply banners for display in prominent locations. In some cases, City will provide a limited number of banners.

Web & Internet

• Inclusion in the event page (Facebook) and other social media to include YouTube and Twitter.
• Web listing (includes logo and hyperlink).
• Web presence to include the City of Hialeah website.

Hospitality

• VIP / Hospitality: Includes limited amount of food and beverage and VIP parking.

Additional Intangible Benefits

Additional intangible benefits include:

• Ability to Showcase of Product or Service
• Brand Linkage
• Business to Business (B2B) Opportunities Between Sponsors and Vendors
• Option to Renew Sponsorship Agreement
• Prestige of Property
• Use of City’s Wordmark and Logos